Our Misson

Thoughtfully curated products that promote self-care and the care of others.

Our mission to redefine the journey of mental wellness includes chocolate and expletives alongside meditation and essential oils. The goal isn’t to strive for perfection, but to achieve a healthy balance that allows us to survive and thrive in the face of adversity. In addition to our retail offerings, we offer workshops and community events promoting wellness through learning and social connection.

Nurturing the heart (joy, comfort), head (mental health, knowledge), and hand(community, skill building), Crying Out Loud is a destination where you can find real, compassionate help to navigate all of life’s messiness.

our story

Crying Out Loud is co-founded by us: Shannon, Sarah, Alexie and Janice.

We met through the shared experience of losing a partner at a young age. As we navigated the complicated world of young widowhood, we found support and community in each other, as well as a common desire to prioritize our mental well-being, even in the face of trauma and heartbreak.

Our journeys have been marked by sorrow, joy, humour and anger. We are learning to love, trust, build confidence, and raise little humans who themselves will face a lifetime of navigating the loss of a parent. Yes, our lives are complicated, but through it all, we continue to learn about compassion, kindness, community, connection and the importance of embracing the good, the bad, and everything in between.

As founders, we bring so much lived experience with us. We know firsthand how powerful it is when someone simply bears witness to your pain. We bring with us no judgment, no shame, and no stigma. We just bring love, understanding, several swear words, and usually chocolate. We get it and we are here for you. Thanks for being a part of our journey.